The City of Destin had used the same seal for many years, but it was far too complex an illustration to be utilized in all graphic applications. They wanted a new brand that was more versatile and contemporary to reflect their progressive growth as a community. Scarborough Consulting Group won the bid to begin the rebranding. I was the sole creative support at the time. We worked with the Destin city council for nearly 9 months and presented dozens of options that were far from the original design. In the end, however, the consensus of the 12-member board was that I should redesign their existing seal. I did so, simplifying its original elements with a minimalist approach. The entire drawing is original illustration, drawn with a mouse in Adobe Illustrator. The revised brand was adopted in 2002 and is still in use today.
©2002 City of Destin. All rights reserved.