University Downs had historically promoted itself to its student market in big, bold letters, starbursts and bright colors. This time, the folks at Cummings Creative Group convinced them that a more focused, sophisticated approach was in order. Instead of leading with a bulleted list of amenities, the slogan of "College Starts here" led the campaign with copy and imagery that painted a picture of independent, high class and comfortable student living.
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Insert copy here, which should vary depending on your region.