InTandem, Inc. in Greenville, NC called on me to restyle their client's flagship collateral piece. ECPC had recently merged with another chain of pain specialists, extending their reach across all of North Carolina. The merger warranted a modified brand, a new message and a new look. This piece needed to be new and versatile for each clinic. It also had to be expandable, permitting inserts where needed. It had to be large enough to be seen across the room but small enough to slip into an envelope for mailing. Primarily, this piece was to be displayed in waiting rooms and physicians' offices across the state. It had to scream "pick me up and open me" but also be self-containing and designed for a long "coffee-table" life span.